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Brookfield Residential and Associa Break the Mold of the Traditional Community Experience

January 12, 2017

DALLAS, TX – January 12, 2017 Brookfield Residential and Associa are expanding their successful partnership to enable improved quality of life within neighborhoods.

As an award-winning and industry-leading homebuilder, Brookfield Residential’s California division joined forces with Associa, the largest community management company in the industry, in 2015.  Since then, California homeowners in more than 30 Brookfield Residential communities have experienced innovative approaches that deliver an exceptional home purchase and community experience.  The partnership concept is one of the first of its kind in the industry. 

Brookfield Residential has seen a growing interest in home buyers interested in moving into new communities with high performance homes, active lifestyle and a customer-focused community management team in place. Associa has seen its business model transform into one that earns the trust of the community while it’s under development so it can be easily transitioned to representing the established homeowners’ association (HOA).

Research shows that purchasers considering a new home and neighborhood are seeking a higher quality of life for their families. Exceptional design, construction and home performance is important.  But purchasers are also looking for a greater sense of community and belonging. A new community offers the opportunity to connect with neighbors through enhanced urban design, amenities, events and activities. Ongoing community lifestyle programming and management is essential in meeting the expectations of today’s home buyers, at every stage of life.

“Homeowners benefit when their builder and community management team are aligned to the customer,” says Adrian Foley, COO of Brookfield Residential California operations.  “We feel that this innovative partnership is critical for supporting property values and quality of life for our homeowners over the long term.”

“Today’s purchasers want both a great new home and community and the peace of mind of industry-leading community management and lifestyle. The Brookfield Residential and Associa partnership is focused on the customer experience from initial contact to move-in to active home owner,”says Associa Senior Vice President of Sales & Marketing Matt Kraft. “Working with Brookfield Residential has been seamless for us as they share many of the same values as Associa including teamwork, passion and commitment to unsurpassed customer service.  We are excited to help Brookfield Residential be more than a homebuilder and deliver its brand promise of creating the best places to call home.”

About Brookfield Residential:

Brookfield Residential California (Los Angeles, San Diego, and San Francisco Bay Area market) a division of Brookfield Residential Properties Inc., is committed to being more than a homebuilder. Brookfield Residential California is a premier lifestyle provider that strives to create the best places to call home. The team has the passion, the expertise and the local knowledge to craft homes and neighborhoods that speak to homebuyers at every stage of life. We are an award-winning homebuilder and industry leader with an exceptional reputation for quality, design, and customer service. Please visit BrookfieldSoCal.com and BrookfieldNorCal.com for more information.

Brookfield Residential Properties Inc. is a leading land developer and homebuilder in North America. We entitle and develop land to create master-planned communities, build and sell lots to third party builders, and conduct our own home building operations. We also participate in select, strategic real estate opportunities, including infill projects, mixed use developments, and joint ventures. 

About Associa:

Building and managing successful communities for more than 38 years, Associa is the leader in community management with over 10,000 employees operating more than 180 branch offices in the United States, Mexico, and Canada. Based in Dallas, Texas, our industry expertise, financial strength, and innovation meet the unique needs of clients across the world with customized services and solutions designed to help communities achieve their vision. To learn more about Associa and its charitable organization, Associa Cares, go to www.associaonline.com or www.associacares.com.


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