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Associa Chairman and CEO John Carona to appear on CBS’s “Undercover Boss,” Friday, May 5

April 05, 2017

DALLAS, Texas – April 5, 2017 –  Associa Founder, Chairman and Chief Executive Officer John Carona went undercover to share in the day to day experiences of his front line employees at his community management firm. The goal was to take the pulse of his employees as the company works to transform the community management industry. His adventure will be featured on the hit series “Undercover Boss,” Friday, May 5 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Carona’s undercover identity was a far cry from the button down environment of the home office. Disguised as “Charlie Lucas”, Carona traded his suit and tie for Hawaiian shirts, khakis and a radical change in hair style. But the opportunity to get an unbiased view from his employees was worth it.

“This was a once in a lifetime opportunity to see the company through the eyes of our employees,” noted Carona, who worked undercover with maintenance technicians, as a concierge, and as a compliance inspector. “What I found was a diverse, talented group of people who embody our value of family spirit.”

While the experience was overwhelmingly positive, it was not without its challenges. “Since I started this company more than 37 years ago, I have done just about every job,” he observed. “But you forget how physically and mentally demanding some of these jobs are. What impressed me was the dedication each of these employees brought to the job every day.” 

In addition to rewarding the employees who worked side by side with him, Carona was inspired by the experience to continue to invest in the company’s transformation and more importantly, its employees.

“At Associa, we strongly believe that if we take good care of our employees, they will take good care of our clients,” he concluded. “My time undercover has affirmed that view and we will continue to keep our employees front and center as we evolve and grow.”

Delivering unsurpassed association management services to communities since 1979, Associa leads the industry operating more than 180 branch offices across North America. The firm and employs 10,000 team members dedicated to serving nearly five million residents who are part of the Associa family. With unrivaled industry expertise, safeguarded finances and trailblazing innovation, Associa provides solutions designed to help communities achieve their vision. To learn more go to www.associaonline.com.


UNDERCOVER BOSS is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.

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