Associa Names Chelle O’Keefe Senior Vice President of Marketing and Communications

May 28, 2014

Dallas, TX - Associa,  North America’s largest community management services firm, proudly  announces that Chelle O’Keefe has been chosen to take on the role of  senior vice president of marketing and communications.

At  Associa, O’Keefe will be responsible for the marketing, internal  communications and change management functions.  The continued focus  will be development of Associa’s internal and external messaging to  represent the company as the worldwide leader for community management.

“We  needed someone who could take complicated situations and turn them into  something simple and organized. Chelle is that kind of leader,” says  Associa CEO John Carona. “Our marketing and communications team has a  lot of strong individuals and she’ll help bring them all together.”

O’Keefe  steps into the role after previously working in the finance and  healthcare industries.  Her focus has been multiple aspects of  communication including change management and employee development.  Her  expertise is in simplifying and translating strategy and tactical  information in a way to be easily understood and acted upon.

O’Keefe  has a Bachelor of Science in Psychology from Texas A&M University  in College Station, Texas and a Master of Science in  Industrial/Organizational Psychology from Capella University in  Minneapolis, Minnesota.

Building and managing successful communities for more than 35 years, Associa is the worldwide leader in community management with over 9,000 employees operating more than 170 branch offices in the United States, Mexico, Canada, the United Arab Emirates and South Africa. Based in Dallas, Texas, our industry expertise, financial strength, and innovation meet the unique needs of clients across the world with customized services and solutions designed to help communities achieve their vision. To learn more about Associa and its charitable organization, Associa Cares, go to www.associaonline.com or www.associacares.com.