About Associa


Matt Kraft

Senior Vice President, Sales & Marketing

As senior vice president of sales & marketing, Matt is responsible for sales, marketing, developer services and other strategic initiatives. His focus is continuing to grow partnerships with communities, developers and homeowners helping them understand the value of partnering with Associa as the worldwide leader for community management.

Prior to joining Associa, Matt worked for General Motors Financial, serving as vice president of dealer services training, where he led the origination’s training and implementation team. Within this role, Matt launched an internal sales group and developed several training and certification programs as well as high potential and leadership development programs. Prior to that, he worked with Southwest Dealer Services and Centrix Financial, where his focus included program implementation and management, and training and development.

Matt earned his Bachelor of Science in economics from Arizona State and MBA from Southern Methodist University. He enjoys spending time with his wife and two sons, playing golf and occasionally boxing.

Favorite Quote: “Success is not final, failure is not fatal; it is the courage to continue that counts.” - Winston Churchill


Living Better Blog

Living Better Blog

The definitive lifestyle resource for all things community-related, including industry news, educational resources and tips and trends for house and home, all designed to elevate your experience of community living.

Visit Our Blog

Recent Articles

Partner Post: How to Grow Thriving Orchids

December 15, 2017

Top 4 Tips for Safe Holiday Decorations

December 14, 2017

Mission Statement

Delivering unsurpassed management and lifestyle services to communities worldwide.

Watch Video