Leadership

George Skrbin

CEO (ASF) and Senior Vice President, Ancillary Services Liaison (Associa) Close

George Skrbin oversees a portfolio of 11 Associa branch offices throughout the United States in his role as Senior Vice President. His responsibilities... Learn more in this capacity include serving as a mentor to the branch CEO’s to help them achieve Associa’s core corporate objectives as well as uphold Associa corporate policies.

Skrbin also serves as President and Chief Executive Officer Association Services of Florida. In that capacity, he sets strategy and directs operations for ASF. Additionally, he leads the senior management team as they drive business results to create value for ASF.

Previously, Skrbin served as Chief Operating officer for a large California community management company with eight offices throughout the state. He has more than 18 years of experience in the community management industry. Skrbin began his career in 1990 as a community manager in San Diego. He held positions within the same company with increasing responsibility across several regions before being promoted to COO.

Mr. Skrbin was responsible for the development and execution of the company’s strategic growth goals, along with guiding the management infrastructure and its support systems. He was also active in client relations, business development, contract management, strategic planning and training for regional expansion teams. This focused on business development activities in the Inland Empire, Valencia, Central Valley, the Desert and Northern California establishing regional offices in these areas.

Mr. Skrbin earned his bachelor’s degree in management from the University of Denver. Skrbin was also active with the California Association of Community Managers where he held his designation of Certified Community Association Manager.

Mercedes Vildosola

Director of Client Accounting Close

As Director of Client Accounting, Mercedes is responsible for client accounting, external reporting to clients, corporate strategic execution... Learn more and customer care at Association Services of Florida (ASF). Prior to joining ASF, Ms. Vildosola was the corporate controller and office manager for a south Florida property management company for the past 10 years and has over 25 years experience in the accounting field. As Controller, she oversaw the functions of the accounting department, and had direct and primary responsibility for all facets of financial management for community associations and corporate accounting, including cash flow and budgeting. She worked closely with the associations’ CPAs for the year end review and audits. Prior to that, she served as the corporate controller for Florida Underground Petroleum Tank Contractors, Inc. for six years, a publicly traded company listed on NASDAQ. She also served as the assistant controller for Cohen-Ager, Inc. – General Contractors and has extensive experience in job costing, construction accounting and human resources.

Ms. Vildosola has a bachelor’s degree in business administration from Florida International University in Miami, Florida. She has lived in South Florida since 1968. Ms. Vildosola is a member of the West Broward High School Parent-Teacher-Student Association.

Hedy Maurer, LCAM

Director of Management Services Close

Ms. Maurer has been in the Community Association Management Industry in the Miami-Dade, Broward and Palm Beach County areas since 1996. When... Learn more she arrived in Florida, Ms. Maurer began work in Association Management in a family owned Management Company and quickly learned the business. When she first began her career in Community Association Management, she personally managed and assisted in managing communities ranging in size form 98 to over 3,000 units. In 1999 the company was sold, new management took over and with Ms. Maurer’s dedication and hard work the company began to grow. She became responsible for the supervision and oversight of all architectural requests, violations and security divisions serving over 10,000 homes and was responsible for supervising a large number of portfolio managers. She worked for Century Management Services for over 12 years before joining the Associa family.

Ms. Maurer is a detail oriented, organized, no nonsense individual who is dedicated to the industry and her clients. She enjoys active involvement with those she supervises and frequently visits the properties and speaks with board members to ensure the highest level of customer satisfaction. She stays informed of all new statute changes and procedures. During her years in the industry she has attended numerous mediations and court appearances for both collections and compliance and has dealt closely with many of the law firms specializing in Association matters. Ms. Maurer’s industry expertise, customer focus, and management skills are invaluable in providing continual growth and service improvements. She is very hands on and enjoys working closely with communities, coordinating special meetings, events, festivals, hurricane preparedness and hurricane recovery.

Ms. Maurer is originally from New York where she received her education and was the Senior Manager for a large data entry company. She moved to South Florida on New Year’s Eve 1995 to be near family. She has two grown children, a son and a daughter, and four grandchildren. Her daughter and her family live in Virginia and her son and his wife live in South Florida.

Joanne L. Willoughby, CMCA®, AMS®, PCAM®

Director of On-Site Communities Close

Ms. Willoughby started with Association Services of Florida in February 2002, as a Portfolio Manager, later she transferred to an On-Site position... Learn more and has recently been promoted to Director of the On-Site Communities. Joanne began in this industry 24 years ago in the Northeast rental market. Having achieved Manager of the Year for two (2) consecutive years Ms. Willoughby was promoted to the Northeast Regional Manager and serviced properties from Connecticut to Florida, including but not limited to Management, she has performed due diligence on several acquisitions. In 1995, while working for a Developer, Ms. Willoughby managed her first condominium association in Greenwich, Connecticut Ms. Willoughby has also managed commercial, mixed use, medical and retail properties.

Ms. Willoughby has been involved in three (3) condo conversions from acquisition, filing application with the state, input on the Declaration, Articles of Incorporation and Bylaws, Rules and Regulations thru the turnover from Sponsor to Unit Owners.

Having sat on nine (9) different Boards in her career she is diversified and understands Management from both sides. She has assisted in grant writing and several of her properties have received Beautification Awards.

Ms. Willoughby keeps informed on legislative changes and assists her properties on the local, state and federal levels. In 2008 Ms. Willoughby obtained her PCAM designation, the highest designation a Manager can obtain in the field of Community Association Management. As a, hands on Manager, Ms. Willoughby has been instrumental in the development and implementation of a uniform Policy and Procedures Manual and Employee Handbooks.

Ms. Willoughby’s philosophy is “communication and customer service are key to successful management” , “with careful researching of the expenses and smart shopping of all contracts, any board will be able to minimize future assessments and maintenance increases without compromising the standard of living or quality of life in a community”.

Ms. Willoughby is a member of CAMP (Community Association Management Professionals) and CAI (Community Association Institute). Ms. Willoughby has a degree in Criminal Justice.