John J. Carona
Chairman & Chief Executive Officer
As founder of the firm, John Carona's experience and expertise encompass all aspects of residential real estate, from development and construction... Learn more of single-family homes, to the leasing, management, and maintenance of multi-family communities. Under his direction and leadership Associa has endured enormous industry changes throughout its history and is today recognized as the industry leader.
Carona's primary focus with the firm lies in the area of business development and growth. A Professional Community Association Manager (PCAM), Carona also holds the Certified Manager of Community Associations (CMCA) designation and is a licensed Real Estate Broker in the state of Texas.
In addition to his professional career, Carona served three terms as a member of the Texas House of Representatives and currently holds the office of Texas State Senator, to which he was elected in 1996. He is a former president pro Tempore of the Texas Senate and recipient of over 400 public service awards, including repeated recognition as a Top 10 Legislator and numerous Legislator of the Year citations. He has also served the community as a bank director and as the personal advisor for the real estate departments of several area financial institutions.
Carona is married, the father of five children, and the grandfather of five. He enjoys traveling with his family, ranching and hunting, and is an avid collector of art and antiquities.
He can be reached at email@example.com.
Favorite Quote - “Success is not final, failure is not fatal; it is the courage to continue that counts.” - Winston Churchill
Helen Eden Carona
Executive Vice President & Chief Corporate Officer, Director
A member of the Associa staff since 1988, Helen Eden Carona brings a broad historical perspective of the company to its Executive Board. Having... Learn more served the firm in management, accounting, and administrative roles, she has a comprehensive understanding of operations, human resources, and financial matters, both on the corporate and client levels. In her role as Executive Vice President, Carona is responsible for the administrative affairs of the company as well as the firm’s corporate governance.
Based in Dallas, Texas, Carona is also the President of Associa’s subsidiary insurance agency, which specializes in the provision of commercial property and casualty insurance coverages for community associations across the U.S.
Carona is married and a devoted mother and grandmother. She is an avid reader, a passionate chef and enjoys entertaining with her husband.
Favorite Quote - “A great man is always willing to be little.” - Ralph Waldo Emerson
President & Chief Operating Officer
As President and Chief Operating Officer of Associa, Joey Carona brings a unique blend of proven successful contribution to the business, combined... Learn more with the experience of witnessing firsthand its growth and maturity through the decades as eldest son of the company’s Chairman and CEO, John Carona. Today Joey is responsible for overseeing Associa’s community management operations, its sales and ancillary services organizations, and its maintenance divisions.
Based in Dallas, Joey supports Associa’s corporate operations as an executive sponsor of many of its strategic initiatives and as a member of its global mergers and acquisitions team. Additionally, he holds a seat on Associa’s Investment Committee, which governs the organizations near and long term investment focus.
Born, raised, and educated in Texas, Joey has also spent time living and working in Mexico in a variety of business capacities. He is fluent in Spanish and holds a Bachelor of Arts in International Studies from Baylor University. Further, he earned a Masters in Business Administration from Southern Methodist University
Beyond the core business, Joey serves as President of the company’s 501(c)3 charitable organization, Associa Cares. He was also recently elected to the industry’s national Association of Professional Community Managers (APCM) board through its trade organization, the Community Associations Institute (CAI). With CAI, Joey holds credentials as a Certified Manager of Community Associations (CMCA), an Association Management Specialist (AMS), and a Professional Community Association Manager (PCAM).
Married to his high school sweetheart, Joey and his wife are the proud parents of four children, two boys and two girls. They live in East Dallas and are active volunteers within their political party and faithful members of their local church.
Favorite Quote - “Those who stay true to these fundamentals and maintain their balance, even in times of great change and disruption, will accumulate the momentum that creates breakthrough momentum.” - Jim Collins
Executive Vice President & Chief Financial Officer
At Associa, Patrick is responsible for the financial and accounting affairs of the company including mergers and acquisitions, financing and... Learn more debt restructuring, cash flow management, strategic planning and forecasting, financial reporting and consolidations, and process re-engineering and expense reduction initiatives.
Prior to joining Associa, he served large and mid-size companies on various performance improvement and transformation initiatives at Alvarez & Marsal Business Consulting, LLC. In his capacity as a Director in the Dallas office Finance and Accounting practice, Patrick lead multiple merger and acquisition integration, complex accounting issue remediation, external audit coordination, shared services/ centralized operation consolidation and back office improvement projects.
Before Alvarez & Marsal, he worked for PricewaterhouseCoopers LLP in the Washington Federal and Dispute Analysis & Forensics practices. Of note, Patrick served the 9-11 Victim Compensation Fund, Executive Office of the President, Department of Defense and Department of Homeland Security during his tenure.
Patrick received his Bachelor of Business Administration in Accounting and Master of Management Information Systems from Texas A&M University in College Station, Texas. He is involved in numerous affiliations, including the American Institute of Certified Public Accountants (AICPA), the Association of Certified Fraud Examiners (ACFE), and the Texas Society of Certified Public Accountants (TSCPA).
Favorite Quote - “Thoughts become actions, actions become habits, habits become our character, and our character becomes our destiny.” - James C. Hunter
Executive Vice President and Chief Legal Officer
In addition to leading Associa’s team of attorney for all aspects of legal affairs across the country, Reyes also serves as president of the... Learn more corporation’s full service title company, AssociaTitle.
Prior to joining Associa, Paul served as legislative committee director and staff attorney for Associa’s founder and CEO John Carona, in his position as Texas state senator. He is a board member of White Rock YMCA, the Serra Club of Dallas and Associa Cares, a nonprofit organization dedicated to assisting families and communities in crisis as a result of natural and man-made disasters.
Reyes earned his Bachelor of Science from Tampa University, his Juris Doctorate from Tulane University and Master of Business Administration from Southern Methodist University.
He is married with two children and is a member of the USAB amateur boxing organization.
Favorite Quote - “It is amazing what you can accomplish if you do not care who gets the credit." - Harry S. Truman
Senior Vice President, Project Management & Operations
As one of the principal leaders of the company’s transformation and shared services initiatives, Brock has quickly risen from previous roles... Learn more as vice president of project management and vice president of information technology planning and delivery. He currently oversees Investments, Project Management, the Client Shared Service Center, and the Corporate Real Estate departments.
Prior to joining Associa, Brock worked at PepsiCo, Inc. where he held many planning roles within the business process transformation organization and was most recently director of global planning & analysis. He also spent several years at Kraft Foods, advancing rapidly through the finance department.
Brock received his Bachelor of Science in Finance from the University of Tennessee where he graduated Magna Cum Laude, and his Master of Business Administration from DePaul University with highest honors.
He enjoys fly fishing, hiking, playing the piano and other musical instruments, and he is an avid CrossFit athlete.
Favorite Quote - “Whatever you do, work at it with all your heart…” - Colossians 3:23
Senior Vice President, Financial Planning & Reporting
Tom Buechel leads the financial planning and reporting functions for Associa, which includes monthly, quarterly and annual reporting for both... Learn more internal and external parties. Additionally, Buechel leads the annual budget process for the company.
Prior to joining Associa, Buechel served as chief financial officer of a local retirement community and as controller of an independent oil and gas producer. He is a Texas CPA and started his career in public accounting with Ernst & Young in Dallas.
Buechel was raised in the Lake Highlands neighborhood in Dallas and continues to live there now. He has been actively involved in his community board and as the treasurer of the Greater East Dallas Chamber of Commerce for 5 years, as well as having served as a youth soccer coach and commissioner for 15 years. Buechel is a lifelong soccer enthusiast and continues to play on multiple teams.
He is married to his high school sweetheart Lisa and they have 3 children. Both are proud graduates of Texas Tech University. While holding out hope that at least one of their children may also choose to be a Red Raider, they are currently the proud parents of an Arkansas Razorback.
Senior Vice President - Branch Operations, Associa Direct Connect
Ron Duprey is Senior Vice President - Branch Operations and Associa Direct Connect. He is responsible for developing and managing national relationships... Learn more with high tech service providers to help bring the latest technologies in entertainment and broadband services to Associa homeowners. Duprey also is in charge of the implementation of Associerge, the exclusive concierge service provided to Associa clients, homeowners and employees.
He serves as Secretary/Treasurer of the national Board of Commissioners of Community Association Management (NBC-CAM) representing the world’s only certified credential for community association managers. Duprey is also a member of the Board of Directors for the Associa PAC and Treasurer for the Associa PAC of Florida. He has earned his CMCA certification from the NBC-CAM and holds the AMS and PCAM professional designations from CAI.
Duprey has previously served in leadership capacities at two Associa member companies. He was President and CEO of Kramer-Triad Management Group for 25 years in Michigan, before taking over as President at Community Management Professionals in Orlando, Fla. He founded and served as president of the Michigan Chapter of the Community Associations Institute (CAI) and served six years on the national Board of Trustees for CAI.
Winner of the Rising Star Award from CAI, Duprey has served 15 years on the CMCA Test Development Committee for NBC-CAM and is a 16-year member on the National Faculty of CAI.
Ron and his wife Kathie have three children, two grandchildren a grand-dog and a grand-cat. He enjoys spending his free time with his family at the beach in Michigan and in Florida.
Favorite Quote - “Find the best people you can, help them find the path to the goal, and then stay out of their way!"
Andrew S. Fortin
Senior Vice President, External Affairs
Bringing more than 20 years of experience in the public and government affairs arena, Fortin oversees Associa’s public affairs, media relations,... Learn more government affairs and corporate citizenship efforts. As his title suggests, his focus is working with Associa’s clients, industry colleagues and business partners to ensure a vibrant future for client communities and Associa employees.
Prior to joining Associa, Fortin served as the Vice President of Government and Public Affairs for the Community Associations Institute, where he brought together homeowners, management companies and businesses to work together to improve industry practices. His track record of collaboration and industry advocacy was built upon a foundation of experience that included the U.S. Chamber of Commerce, the National Club Association and serving as the Chief of Staff and Budget Committee Liaison for Congressman Peter Hoekstra (MI).
Fortin holds a Bachelor of Science in political science from Central Michigan University and earned his Juris Doctorate from the Catholic University of America. He is a licensed attorney in the District of Columbia and Virginia.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” - Collin Powell
Senior Vice President, Operations & Sales
In charge of Associa’s international corporate sales team, Harrison also oversees branch operations for Associa's Florida, Georgia, South Carolina,... Learn more Tennessee and Alabama companies. He also heads the Associa Mexico branch and works on various corporate initiatives.
Harrison began his career in the industry as a community manager for Alliance Association Management, an Associa company. He has served Associa in several capacities, including director of national sales, vice president of marketing and national sales and his current position as senior vice president. Harrison is also on the national committee for Associa Cares, a non-profit charitable arm of the corporation.
He holds his CMCA and AMS designations from the Community Association Institute (CAI) and served as a board member of the Austin chapter for three years. In 2007, he was recognized as Volunteer of the Year by CAI’s Austin chapter. In 2014 Harrison was recognized by the Boy Scouts of America with the prestigious National Outstanding Eagle Scout Award for his work both professionally and in the community.
Harrison earned a bachelor’s degree from Texas State University and a Master of Business Administration from LeTourneau University.
Favorite Quote - “Always do more than is required of you.” - General George S. Patton, Jr.
Senior Vice President, Branch Operations
Koss is responsible for the oversight of 13 Associa branch offices throughout the United States. His responsibilities in this capacity include... Learn more serving as a mentor to the branch CEO’s to help them achieve Associa’s core corporate objectives as well as uphold Associa corporate policies. Koss also educates each CEO in a variety of areas including how to improve company performance, business planning and innovation.
Additionally, Koss serves as the SVP liaison to the corporate accounting department and is the business analyst for the SVP team, as well as participating on the Associa Education Committee. Koss previously served as the CEO of Kramer-Triad Management Group in Michigan and has worked in the community association management industry for nearly 30 years, including 17 years with Kramer-Triad. He was promoted to RVP in 2008.
Koss holds both the AMS and PCAM designations from the Community Associations Institute (CAI) and previously served on the Education Committee and Managers Networking Committee for CAI. He was also an inaugural board member and served five years on CAI’s Association of Professional Community Managers (APCM). He was appointed to CAI’s board of Trustees and is a current member of the CAI Designation Ethics Committee. Koss received CAI’s Excellence Award in 2006.
An inaugural member of the Associa Ambassadors Circle, Koss and his wife are the parents of two children. He enjoys boating, hunting, fishing, but has one true passion – Michigan Football.
Favorite Quote - “What the mind can conceive, the mind can achieve and those who stay will be Champions.” - Bo Schembechler
Senior Vice President, Corporate Development
Responsible for sales, client retention, developer services, training, and education, Kraft also leads the systems implementation and acquisition... Learn more integration team.
Prior to joining Associa, he worked for General Motors Financial, serving as vice president of dealer services training, where he led the origination’s training and implementation team. Within this role, Kraft launched an internal sales group and developed several training and certification programs as well as high potential and leadership development programs. Prior to that, he worked with Southwest Dealer Services and Centrix Financial, where his focus included program implementation and management, and training and development.
Kraft earned a Bachelor of Science in Economics from Arizona State University and his Master of Business Administration from Southern Methodist University.
He enjoys spending time with his wife and two sons, and is an avid runner.
Favorite Quote - “Success is not final, failure is not fatal; it is the courage to continue that counts.” - Winston Churchill
Senior Vice President, Deputy General Counsel
Kruppa joined Associa in 2007 and assists in overseeing the legal affairs of Associa and its branch offices.
Prior to joining Associa,... Learn more Kruppa represented clients in the areas of construction defect and professional liability litigation.
Kruppa earned his bachelor degree in industrial engineering from Texas A&M University and a juris doctorate from The University of Texas School of Law. He is a licensed attorney in the State of Texas and a member of the Dallas Bar Association and the Association of Corporate Counsel.
Favorite Quote - “You never really understand a person until you consider things from his point of view... until you climb into his skin and walk around in it.” - Harper Lee
Senior Vice President, Information Services
With a focus on process optimization within the shared services center, Larkin is responsible for overseeing Associa’s information technology... Learn more group.
He has worked in the information technology field since 1982 in various roles with some of the largest and most complex organizations in the world. Most of his focus has been on very large scale transaction processing and database systems. Before joining Associa, Tom retired from an information technology consulting firm that he co-founded.
Larkin earned his Bachelor of Science degree in Mechanical Engineering from Rice University.
He and his wife, Ann, of 29 years, live in Dallas with their two daughters, Jennifer, a high school history teacher in Killeen and Emilee, a veterinary student at Texas A&M. Larkin says he loves to travel, especially with his wife and daughters. He says since discovering desktop publishing & digital photography, creating photo books about his travels has become one of life's great pleasures.
Favorite Saying - “Let’s get on the same side of the table and fight with the problem on the other side.”
Jose Bosco Maldonado
Senior Vice President - Branch Operations, Associa Equity Partners
Bosco joins Associa with almost 20 years of experience, including private equity and venture capital concentrated in real estate and service-related... Learn more businesses. He also has several years experience working commercial and industrial development projects.
Prior to joining Associa, Bosco served as the chief executive officer of Servicios Maple in Monterrey, Mexico, a real estate property management and brokerage services firm. During his tenure, he developed a new organization and work structure; implemented new administrative and control measures; expanded the customer base and services portfolio; implemented a new training and development plan; and designed a new communications and operations platform.
Previous to Servicios Maple, he served in executive-level positions in several of the portfolio companies at two of Northern Mexico’s principal business conglomerates, Grupo Pulsar and Grupo Domos. Bosco served as chief financial officer and chief executive officer for service-oriented businesses placed in the logistics, software development and environmental sectors.
Bosco received a bachelor of science in marketing from the Tecnologico de Monterrey in Monterrey, Mexico, and a master in business administration with a concentration in finance and entrepreneurship from the Babson Graduate School of Business in Boston, Massachusetts.
Senior Vice President, Human Resources
Lisa Northup serves as Senior Vice President of Human Resources and is responsible for leading the company’s HR functions.
Prior to... Learn more joining the Associa team, Lisa worked for GM Financial for over 14 years serving in various HR roles. In her most recent position, as Vice President Human Resources she oversaw the areas of recruiting, strategic human resources, employee relations, leave of absence and leadership and organizational development. Lisa’s areas of experience and expertise include leadership development, strategic planning, coaching, employee relations, compensation, benefits, recruiting, communication, and customer service.
Lisa is married with three kids – one boy and two girls. She enjoys reading, spending time with her family and is a Texas Rangers baseball fan.
Quote: “In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.” - Eleanor Roosevelt
Senior Vice President, Marketing and Communications
Chelle O’Keefe is responsible for the marketing, internal communications and change management functions. The continued focus will be development... Learn more of Associa’s internal and external messaging to represent the company as the worldwide leader for community management.
Chelle previously worked in the finance and healthcare industries. Her focus has been multiple aspects of communication including change management and employee development. Her expertise is in simplifying and translating strategy and tactical information in a way to be easily understood and acted upon.
Chelle has a Bachelor of Science in Psychology from Texas A&M University in College Station, Texas and a Master of Science in Industrial/Organizational Psychology from Capella University in Minneapolis, Minnesota.
She’s been married for over 15 years to a Dallas firefighter with two young girls at home. The family loves anything active and outdoors, including traveling and running in multiple Ragnar races.
Favorite Quote - "The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience." - Eleanor Roosevelt
Senior Vice President, Branch Operations
Michael Packard has more than 35 years experience in the community association management industry as a Senior Executive. He was one of the first... Learn more 20 recipients of the Professional Community Association Manager (PCAM) designation from the Community Associations Institute (CAI), and also holds the Certified Property Manager (CPM) designation from the Institute of Real Estate management (IREM) and the Certified California Association Manager (CCAM) designation. He also holds a Nevada Certified Association Manager (CAM) certificate and a California Brokers license.
Packard is a former National President of CAI and its Research Foundation. He is also a former President of San Diego's CAI and IREM Chapters. He is a recipient of CAI's national Distinguished Service award, IREM's Presidential Achievement award and San Diego Manager of the Year award.
After receiving a BA from New Mexico State University, where he served as senior class President, Packard earned an MBA from Pepperdine University. He served in the US Air Force, rising to the rank of Captain, and received the Bronze Star Medal for service as an Air Commando during the Viet Nam conflict.
Packard is a nationally published author and is an instructor for CAI, IREM and CACM. Additionally, he has taught property management internationally in Russia, Poland, Japan, Australia and Canada.
He is father to two step sons with his wife Jeri and has been an active “Make A Wish” volunteer for many years.
Favorite Quote - “When you live by the sword, you have to be prepared to die by the sword.”
Senior Vice President, Branch Operations
As Senior Vice President, Matt Steele oversees a portfolio of 12 Associa branch management offices throughout the United States as well as 2... Learn more of our ancillary services companies. His responsibilities in this capacity include serving as a mentor to the branch CEOs to help them achieve Associa’s core corporate objectives as well as uphold Associa corporate policies. Steele also educates each CEO in a variety of areas including how to improve company performance, business planning and innovation.
Steele was formerly the Vice President of Associa’s National Field Services, where he was responsible for the oversight of the maintenance operations in Associa branches to further develop service and product offerings.
Prior to his position with the corporate office, Steele was President of Associa company Real Property Management, Inc., in Columbus, Ohio. He holds his AMS, CMCA, and PCAM designations from the Community Associations Institute (CAI) and is also a licensed real estate agent in the state of Ohio with more than 20 years in the community association management industry.
Steele has been married for 12 years and has a son and two young daughters. He and his family relocated to Arizona in 2010 after spending his entire life in Ohio. He is an avid sports fan and enjoys attending Arizona Diamondbacks baseball games and Phoenix Suns basketball games. He’s also active with his children's various sports including soccer and swimming.
Debra A. Warren
Senior Vice President - Branch Operation, Client Relations
As Senior Vice President of Branch Operations and Client Relations, Debra Warren works with Associa’s branches to strengthen the client experience... Learn more and implement programs and systems to increase client satisfaction. In addition, she supervises management operations in Northern California and Nevada.
With more than 25 years of experience in community association management, Debra is a nationally recognized expert in the community management industry. She was founder and principal of a successful consulting practice, following 15 years as President and CEO of Powar Management.
In addition to her direct experience in management and as a business executive, she has been actively involved in the education of community management professionals and volunteer board members through the United States.
She has 15 years of experience as an educator, and is a featured speaker at community association conferences across the country and internationally. In 2010, Debra was awarded "Educator of the Year" by the Community Associations Institute (CAI) and received the “Excellence in Education Award” in 2012 from the California Association of Community Managers. In December of 2011, Debra was part of a delegation that traveled to Dubai, UAE, to present two PMDP courses and participate in the Middle East Association Managers Conference (MEAMCON).
Additionally, Debra is involved in numerous professional organizations, including CAI where she served on the Board of Trustees from 2002 to 2006 and is currently President-Elect for the Foundation for Community Association Research. She has also been active in the California Association of Community Managers (CACM), American Society for Training and Development (ASTD) and BoardSource. Debra holds a Real Estate Broker’s license in California.
A third generation Californian, Debra and her husband Ken live north of San Francisco with their niece and two pampered felines. They enjoy hiking, tennis, gardening, and living close to the wine country.
Favorite Quote - “I feel that the greatest reward for doing is the opportunity to do more.” - Earl Warren